The Game Changer : How to Use the Science of Motivation With the Power of Game Design to Shift Behaviour, Shape Culture and Make Clever Happen
Tax included.
Use the science of motivation with the power of game design to
unlock motivation and drive progress in your organisation.
There are two conventional ways to approach motivation: set
goals and try to change attitudes and beliefs (which takes a lot of
personalised effort); or develop incentives and rewards to inspire
effort (which takes a lot of money).
This book shows you how to take a third new approach ?
designing the work itself to be inherently motivating.
Combining the best elements of three distinct
fields?motivational science, game design, and agile
management?this book shows you how to positively influence
behaviour through better work and project design.
unlock motivation and drive progress in your organisation.
There are two conventional ways to approach motivation: set
goals and try to change attitudes and beliefs (which takes a lot of
personalised effort); or develop incentives and rewards to inspire
effort (which takes a lot of money).
This book shows you how to take a third new approach ?
designing the work itself to be inherently motivating.
Combining the best elements of three distinct
fields?motivational science, game design, and agile
management?this book shows you how to positively influence
behaviour through better work and project design.